Understanding Your AI Visibility Score
A deep dive into how AI visibility scores are calculated and what factors influence your ranking across ChatGPT, Claude, and Perplexity.
Your AI Visibility Score is a composite metric that reflects how prominently your dealership appears in AI-generated responses across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Score components
The score is calculated across five pillars: Citation Rate (how often AI platforms mention your dealership), Sentiment Score (tone of AI mentions), Competitive Position (rank vs. local competitors), Schema Health (structured data completeness), and Review Signal (volume and recency of reviews cited by AI).
What a good score looks like
Scores range from 0–100. Anything above 70 is competitive. Above 85 is market-leading. Most dealers we audit start between 20–45, with clear, fixable gaps in schema and citation presence.
How to improve
The fastest wins are almost always: adding AutoDealer and Vehicle schema markup, claiming and completing third-party directory listings, and increasing review cadence on Google and Cars.com.