Case Study: How ABC Motors Increased AI Citations by 340%
A real-world example of how one dealership transformed their AI presence using DealershipAI insights.
ABC Motors is a mid-size Ford and Chevrolet dealer in the Southeast. When they came to DealershipAI in Q3 2025, their AI Visibility Score was 31 — well below the regional average of 48.
The audit findings
Three issues dominated their score: missing Vehicle schema on 800+ VDP pages, inconsistent NAP data across 14 directory listings, and zero review velocity (their last Google review was 6 weeks old).
The 90-day plan
Month 1: Schema implementation across all VDP pages and homepage. Month 2: NAP cleanup across all directories, with Foursquare and Apple Maps claims added. Month 3: Review request program launched via DMS follow-up emails.
The results
By month 3, ABC Motors' AI Visibility Score climbed to 78. AI citation rate — how often they appeared in ChatGPT and Perplexity responses for local car buyer queries — increased 340%. Lead volume from AI-referred traffic grew 22%.
The lesson: AI visibility isn't magic. It's structured data, consistent information, and review signals — all things a dealership can control.